It might have started with wearing your yoga pants everywhere but what once was thought to be a fleeting trend of the 2010s is now seen as a radical shift in how consumers approach everyday clothes.

Fusing business casual wear with sportswear earned the athleisure trend an entry in the Merriam-Webster dictionary, which defines it as “casual clothing meant to be worn both for exercising and for general use.” 

If you could choose between wearing tight, itchy, constraining garb and something breathable, anti-odor and comfortable, what would you go for?

Creative director
ali rabbani // iamrabbani.com

Photographer
stefan gergely // steter.com

Photo assistant
alexander huber // alex-huber.at

Make up
kerstin szinovatz // makingof.at

Models
aila & kevin // stellamodels.com

Shoes 
reebok.at